When you think of a truly great team, what comes to mind? A strong coach or manager commanding the undivided loyalty of the team members, committing them to a specific goal, instilling in them the motivation, the emotion, the desire to attain it. For example, Vince Lombardi leading the Green Bay Packers to the National Football League title in 1966 and victory in the first Super Bowl. Then starting over the next season, winning the title again and Super Bowl II. The goal itself, winning a game or a championship, is immediate, extending no further than the current season. Every so often a Branch Rickey comes along to build the first farm system for the St. Louis Cardinals, then move to Brooklyn and do the same thing for the Dodgers, then integrate the game, changing pro- fessional baseball (and American sports) forever. Those were long-range goals involving vision, planning, investment, risk, and careful execution. But for every Rickey taking the long view, we have a hundred Lombardis who believe that winning isn’t everything, it’s the only thing.