Book Description
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
* Includes case studies — examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
* Includes 4 new chapters that cover the newly added business-related features on You Tube.
* In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com
From the Back Cover
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?
The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:
* Develop a YouTube marketing strategy
* Decide what types of videos to produce
* Shoot great-looking YouTube videos–on a budget
* Edit and enhance your videos
* Create a presence on the YouTube site
* Manage a video blog
* Generate revenues from your YouTube videos
* Produce more effective YouTube videos

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