The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! - ISBN:0470634189

The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

Date: 30 December 2010, 07:48

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Kevin Hogan, “The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!”
W.ile y 2010 | ISBN-10: 0470634189 | 305 Pages | PDF | 1,4 MB

In the last decade, scientific research has revealed new and amazing insights into how persuasion really works. For The Science of Influence, persuasion expert Kevin Hogan examined and road-tested all the newest research and tactics in influence and here presents the best new ideas and strategies. Coupled with the most effective of the traditional persuasion techniques, this book offers a simple, concise, and practical compendium of what works and what doesn't.
For salespeople, marketing professionals, and anyone who persuades others for a living, there's no excuse for not having the newest, most effective tools and tactics at hand—and this book provides them. Hogan combines these techniques into a revolutionary system that will get anyone to say "yes" in eight minutes or less.
With a wealth of the best new ideas and techniques—as well as secrets of persuasion never before revealed—The Science of Influence will show you how to:
Present a convincing physical appearance
Read and send powerful and effective body language messages
Turn on the charm for maximum effect
Make your target feel comfortable talking to you
Ask questions to learn about your target's values, desires, needs, and beliefs
Use secret tools to build credibility fast
Convince your target of the negative consequences of a "no"
Be persistent—but not annoying
The Science of Influence also reveals the hard science behind the most effective techniques—how the surrounding environment affects your listener, how they form habits and routines (and how to break them), and how the conscious and unconscious minds work. More than just a book about salesmanship, this book will change the way you communicate with coworkers and clients, family and friends. It's the Holy Grail of persuasion—a proven system for turning a "no" into a "yes."

No Mirrors, pls

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