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Team Sports Marketing {Repost}
Team Sports Marketing {Repost}
Date: 12 November 2010, 04:24

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Team Sports Marketing
Publisher: Butterworth-Heinemann | ISBN: 0750679794 | edition 2006 | PDF | 284 pages | 12,8 mb

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports





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