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Marketing Management by Philip Kotler (13th Edition) [Repost]
Marketing Management by Philip Kotler (13th Edition) [Repost]
Date: 21 November 2010, 06:50

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Philip Kotler, Keller, "Marketing Management"
Prentice Hall | 13th edition (March 6, 2008) | English | ISBN: 0136009980 | Pages 816 | PDF | 39 MB

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include:
* Brand equity
* Customer value analysis
* Database marketing
* E-commerce
* Value networks
* Hybrid channels
* Supply chain management
* Segmentation
* Targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.


Enjoy!!!

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