Strategic Marketing: In the Customer Driven Organization (Repost) - ISBN:0470849851

Strategic Marketing: In the Customer Driven Organization (Repost)

Date: 21 November 2010, 06:39

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Strategic Marketing: In the Customer Driven Organization
Publisher: Wiley | pages: 304 | 2003 | ISBN: 0470849851 | PDF | 1,8 mb

Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples, the book demonstrates how providing the real needs of customers more effectively than the competition is the key to long term strategic success.

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