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Strategic Marketing by Andrew Whalley
Strategic Marketing by Andrew Whalley
Date: 10 November 2010, 04:47

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From the table of contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; Expanding marketing's traditional boundaries.
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Marketing   Andrew   Strategic   Whalley  

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