Strategic Business Planning for Accountants: Methods, Tools and Case Studies {Repost} - ISBN:0750681322

Strategic Business Planning for Accountants: Methods, Tools and Case Studies {Repost}

Date: 12 November 2010, 02:33

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This book examines the practice of strategic business planning, including its functions, methods, tools, and the way in which they are employed. It does so in a practical way through case studies, which help in demonstrating how to innovate in order to overcome obstacles and cover new and evolving challenges.
The book is divided into six parts :
. part 1 focuses on the strategic plan, as master plan of the enterprise
. part 2 covers the management functions whose able execution makes the difference between success and failure: forecasting, planning, organizing, staffing, directing, and controlling
. part 3 demonstrates that modern accounting rules, promoted by IFRS and US GAAP, not only assist in strategic financial planning but also provide a solid basis for management supervision and control
. part 4 brings your attention the fact that costs matter. Strategic business plans that pay little or no attention to cost factors are doomed
. part 5 addresses the issues associated with strategic products and markets. These range from research and development to market research, product planning, the able management of marketing functions, and sales effectiveness
. part 6 concludes the book with an emphasis on mergers, acquisitions, and consolidations and the risks associated with an M&A policy

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