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Marketing Book, Fifth Edition
Marketing Book, Fifth Edition
Date: 28 April 2011, 12:02

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'[The] continuous evolution of The Marketing Book will ensure that it will continue to occupy an enviable position amongst those volumes seeking to act as a source book for those from outside the confines of marketing and for those readers setting out on a career in marketing.' - Journal of Marketing Management, July 1995 '..this text certainly deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the book shelves of anyone who is practising a significant marketing role in their organisation.' - Books for MBAs, April 1996
The Marketing Book is a massive reference work comprehensively covering the key issues in marketing today.
Allianz Global Risk Report 2/2001 --This text refers to an out of print or unavailable edition of this title.
Book Description
The first point of reference for up-to-date marketing information --This text refers to the Paperback edition.

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