Marketing Research for Managers, Third Edition (Chartered Institute of Marketing) - ISBN:0750654538

Marketing Research for Managers, Third Edition (Chartered Institute of Marketing)

Date: 24 April 2011, 00:17

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'..a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.
'easy to read, student friendly'
Lecturer, Norwich City College
'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster -- Review --This text refers to an alternate Paperback edition.

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