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The Brand Marketing Book
The Brand Marketing Book
Date: 30 December 2010, 06:29

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Joe Marconi, “The Brand Marketing Book”
M.cG raw-Hi ll 2000 | ISBN-10: 0844222577 | 256 Pages | PDF | 2,7 MB

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including:



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