Healthcare Strategic Planning, Second Edition - ISBN:1567932371

Healthcare Strategic Planning, Second Edition

Date: 12 April 2011, 15:58

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Product Description: Strategic planning remains an important and frequently used management tool. A sound strategic plan helps hospitals and systems cope with the variety of contingencies that arise in the dynamic healthcare environment.
Healthcare Strategic Planning provides you with practical guidance for planning to address near-term pressures as well as achieving long-term goals. Descriptions, examples, and guidelines will lead you step-by-step through a proven strategic planning process.
Strategic planning in the healthcare environment has evolved significantly since the first edition of this book was published. This edition reinvigorates the discussion with many new ideas and additional information.
This edition includes new or expanded information about:
The leadership role of the CEO in strategic planning
The facilitator’s role in strategic planning
The data needs for creating an environmental assessment
Developing mission, vision, strategy, and values statements
Defining the critical strategic issues
The transition from planning to implementation
Communicating and rolling out the plan’s findings and recommendations
Conducting an annual strategic plan update
Establishing strategic planning as an ongoing management process
Encouraging more farsightedness, creativity, and responsiveness to change

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