There are a number of reasons why it might be worth knowing about the Strategy Gurus. * You might just want to be familiar with their names, and a few of the concepts which they have given us. * You may want to go more deeply into what they have to say, providing a fuller framework for understanding some management issues in the organisation around you.This might extend to having a process for doing strategic thinking yourselves. * You may wish to expand your learning of leading management thinking, perhaps as a preliminary to doing an MBA. * And finally, you may be keen to use some Guru concepts more directly and practically on some of your own issues. This book addresses all of these needs.