Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry - ISBN:000732555X

Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry

Date: 13 April 2011, 11:36

Free register and download UseNet downloader, then you can FREE Download from UseNet.

Download without Limit " Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry " from UseNet for FREE!

Product Description: The delicious true story of the world's most famous chocolate firms by award-winning writer and a descendant of the Cadbury chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building. In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism. In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan. Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, 'Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.

Download Links:

Download Link (High Speed Download)

Download Link (http://www.filesonic.com/...C)

DISCLAIMER:

This site does not store Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry on its server. We only index and link to Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry provided by other sites. Please contact the content providers to delete Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry if any and email us, we'll remove relevant links or contents immediately.