Making Dough: The 12 Secret Ingredients of Krispy Kremes Sweet Success - ISBN:0471432091

Making Dough: The 12 Secret Ingredients of Krispy Kremes Sweet Success

Date: 15 April 2011, 14:05

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Kazanjian and Joyner, both business journalists, join forces to tell the story of Krispy Kreme, considered the worlds premier doughnut company. Founded in 1937, the company today produces approximately 2 billion doughnuts annually through its 300 doughnut shops in the U.S and Canada and has plans for more international expansion. Interviewing executives, franchise owners, employees, and customers, the authors describe the culture of this remarkable company, which combines customer loyalty, valuing their employees, and commitment to their communities with quality product standards and technological innovation. Key initiatives that have led to the companys success include mixing good taste with show business, thinking big but growing carefully, and being guerrilla marketers with a soft touch. The management is determined to be very selective in choosing partners and has only 30 franchisees. The companys founder, Vernon Rudolph, now deceased, preached to his employees about meeting change with change and told them, "We expect to remain on top."

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