The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success | Date: 28 April 2011, 03:01
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The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
By Frank J. Rumbauskas Jr.
* Publisher: Wiley
* Number Of Pages: 224
* Publication Date: 2009-10-26
* ISBN-10 / ASIN: 0470503920
* ISBN-13 / EAN: 9780470503928
Product Description:
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again
In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.
The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.
* A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
* Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
* A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
* How to explode your business with social media sites like Twitter and Facebook
For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
Summary: Why Frank's Book Matters...
Rating: 5
Watch Video Here: http://www.amazon.com/review/R1TVSFADJV4O8D Stop with the gimmicks and the nutty cold-emailing scripts... Get the answers you need to be successful ONLINE.
Summary: An Excellent Reality-Based Internet Marketing Primer
Rating: 5
As a marketing and public relations consultant, I find myself explaining internet marketing to marketing newbies on a regular basis. From now on, I'll just be telling them, "buy Frank Rumbauskas' book" instead. A veteran Internet marketer, Frank has distilled the most common Internet marketing tactics into one understandable, easy-to-read guidebook. It's a perfect introduction for old-school, offline marketers, as well as those small business owners and entrepreneurs who don't have a marketing pro on staff. A lot of so-called "gurus" would sell this same information for hundreds or even thousands of dollars. But Frank has assembled a comprehensive Internet marketing overview that anyone can afford. If you have traditional marketing and public relations expertise, The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success will help you transition your skills into the online marketing world. In fact, the book is most useful if you have some marketing experience or background: Frank tells you how to accomplish certain things, but it will take some strategic thinking to know when and why to implement various tactics. Nevertheless, even a beginning marketeer will find a wealth of useful information in "The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success." Highly recommended.
Summary: The Never Cold Call Online Playbook
Rating: 5
Great detail related to planning and implementing an online strategy for sales oriented businesses. We have started the journey already and are seeing the benefits from building a platform and creating an online brand presence. Well done Frank J Rumbauskas
Summary: Really helpful!
Rating: 5
This is a great book for anyone building their business online. The detailed information, most of which I've not come across in other net marketing paraphenalia is absolutely useable. I definitely will be recommending this book to others!
Summary: Pragmatic Primer for Online Success
Rating: 5
I found this book through the website of one of my other favorite authors, Jeffrey Gitomer, and figured if no-nonsense Gitomer recommended it, it would be worth checking out. Indeed! Rumbauskas' book is an excellent resource for someone who is looking to expand their marketing efforts via the power of the web. It is most useful for those selling "products"; for those of us selling "services" (I'm a marketing/branding consultant) it is still extremely worthwhile. One of the things I like best about the book is the author's pragmatic perspective: he's tried and tested (literally!) many different approaches, and he tells you point-blank what works and why. This is great hands-on/step-by-step stuff, so calling it a "playbook" is a perfect description- - this is a book that you USE, and use NOW; it's not a rah-rah book of strategies or theories. It's full of battle-tested tactics, which I appreciated; I am just getting started implementing them after reading the book this week. Incidentally, throughout the book Rambauskas continually refers you to his website. While this can be distracting, he seems to be doing so with the intent of providing you with the most up-to-the-minute information; in my opinion, to remain relevant a book with so much practical online content must do something like this or it would be frustratingly out-of-date even before it was published. I highly recommend "The Never Cold Call Again Online Playbook." -Marie ([...])
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