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The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
Date: 15 June 2011, 15:14

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Product Description: Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

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