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Marketing Essentials, 2006 Edition
Marketing Essentials, 2006 Edition
Date: 15 April 2011, 09:17

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Market Talk In the United States, it is rare to
be far from an ad of some sort. A passing hiker
in a national park might be wearing a T-shirt
with a corporate logo. A sign on the side of a
country road could announce fresh eggs for
sale. In a mall or a major city, the marketing is
much more intense. Everywhere you look, you
see signs, brands, and ads.
Quick Think Promotion is only one aspect of
marketing. How would you defi ne marketing and
all the activities that fall under its umbrella?

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