Marketing Communications: Interactivity, Communities and Content (5th Edition) - ISBN:0273717227

Marketing Communications: Interactivity, Communities and Content (5th Edition)

Date: 02 June 2011, 07:24

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Product Description:
Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.
* The text links theory to practice without overwhelming the reader with references to theories and models
* It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market
* It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs
* The text is structured into 6-parts:
Parts 1 and 2 focus on what Marketing Communications is and how it works
Parts 3 and 4 look at the practical management and tools of Marketing Communications
Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"

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