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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition
Date: 14 April 2011, 14:05

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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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