Irresistible! Markets, Models, and Meta-Value in Consumer Electronics
| Date: 28 April 2011, 14:20
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"The consumer electronics world sets a blistering pace for innovation, and anyone hoping to keep up-or take the lead-should read this book. Insightful and comprehensive, it maps out the industry terrain, and then points the way toward opportunities that lie ahead. Bailey and Wenzek have put together a compelling read on this fas-cinating global industry." -Tom Kelley, General Manager IDEO author, The Ten Faces of Innovation "Consumer electronics is one of the largest, fastest growing, most exciting, and most ruthless markets in the global economy. And technology and innovation are pouring into the space at an accelerating pace. Unfortunately, many vendors are not making money. Maniacal focus on return on investment is the key to success, and this book provides thought-provoking ideas on how to drive it.
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