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Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Date: 11 April 2011, 15:50
Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership by Henrik Anderson, Thomas Ritter
Wiley | 2008 | ISBN: 0470694246 | Pages: 300 | PDF | 12 MB
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as multi-individuals and hence solving current confusions surrounding customer behaviour.
Inside the Customer Universes easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth.

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