In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - ISBN:0978780302

In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

Date: 27 April 2011, 11:59

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“This excellent, thought-provoking book thoroughly debunks popular, hostile misconceptions about consumer advertising, all of which boils down to the notion that advertising is a coercive, offensive, monopolistic force which must be heavily regulated by the government. An important advancement in the theory of advertising and its relationship to society.”–The Journal of Consumer Affairs

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