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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Date: 21 April 2011, 04:00

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Text examines the essential issues of teaching business-to-business marketing courses at all four university levels. Addresses concerns about developing a curriculum and formulating policy, taking into account social and economic considerations. Softcover, hardcover available from the publisher.

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