Forecasting for the Pharmaceutical Industry - ISBN:0566086751

Forecasting for the Pharmaceutical Industry

Date: 21 April 2011, 14:25

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This book addresses the varied elements of forecasting. It is organised into six chapters. In Chapter 1, we examine the history of forecasting and the lessons that can be applied to the practice of forecasting in the pharmaceutical industry. In Chapter 2, we examine the tools, methods and analytics that are available to the forecaster. In Chapters 3 and 4, we discuss the detailed approaches and algorithms that can be used in new product and in-market forecasting. In Chapter 5 we conclude the main text with our forecast of forecasting – that is, thoughts on the future of forecasting. Chapter 6 provides a case study to help the reader apply the forecasting concepts.

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