Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry - ISBN:3540776354

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Date: 11 April 2011, 20:36

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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