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With Sophisticated List Segmentation, Message Specificity, and Other ''Insider Strategies'' including AMAZING Examples & Case Histories
Memo from Dan Kennedy - READ THIS IMPORTANT MESSAGE THOROUGHLY WORD FOR WORD, IMMEDIATELY, IF YOU HAVE ANY ANXIETY ABOUT CURRENT OR COMING ECONOMIC CHALLENGES AND/OR ARE READY FOR A MUCH MORE SOPHISTICATED, EFFECTIVE, AND SCIENTIFIC APPROACH TO MARKETING
Here's What the ''Unlocking the Secrets to MAXIMUM DIRECT MAIL Profits NOW'' Home Study Course is all about:
1. Opportunity: I GUARANTEE you will discover at least one opportunity to profit from this course (probably more than one). You'll discover at least one thing that you're not doing, that you should start doing to get better results. Armed with these insights, you'll also start thinking differently about your customers, prospects, and your marketing.
2. Recession Combat: When you apply the information presented in this course, you'll be much more EFFICIENT at investing your marketing dollars and consistently getting profitable results.
3. The NEW Economy: Consumers are becoming more discerning, thoughtful and increasingly resistant to irrelevant, common, unessential marketing messages. This is all about unlocking the secrets of DIRECT MAIL that make your marketing message relevant, extraordinary, and important.
4. The POWER of Lists: It's not rocket science but using lists can be complicated, confusing, and frustrating (especially to those who don't use them regularly). When you hear what I have to share about lists, list selection, and list segmentation, you'll see the light. You'll have a better appreciation for lists, more motivation to use them, and you'll know how to use them more effectively than 99% of marketers.
With full, in-depth understanding of ALL the puzzle-pieces including lists, list selection, list segmentation and smart use of your lists, you will gain ENORMOUS LEVERAGE - so you can make each marketing dollar do the work of ten. This home study course was designed so you can take a quantum leap in understanding in sophistication, in skill, in confidence and in super-profitable use of DIRECT MAIL.