Dan Kennedy - A to Z Info Marketing and Direct Mail This program is priceless, pure and simple.
Has As Much Potential To
Dramatically Change Your Life
For The Better As This One�
�If You Are Involved In Or
Very Seriously Interested In Direct Marketing Or The Business Of Publishing And Marketing Information Products
Who else wants to be an info/direct
marketing millionaire?
Dear Friend,
I will be direct and to the point, with no warm-up.
In my career, for myself and my clients, I�ve sold well over half-a-Billion Dollars worth of information products! (If you added in the money made by many more "students" of mine who have followed my examples and instruction, it�s over several billion dollars.)
I have made a personal fortune -- and made millions of dollars for many clients -- in the business of conceptualizing, creating, publishing and marketing "info products", from $10 books to $15,000.00 "courses", sold via every means imaginable. If you can name a scenario involving marketing information, I�ve dealt with it. My track record in this specialized niche is virtually unmatched.
As you would guess, the reason for this letter, now, is that we did record the entire 34-hour (!!!) seminar, then carefully edit and condense those recordings into two "Highlights Packages", one audio, one video, and have made it possible for you to "attend" at home.
In this letter, I�m going to tell you all about this unprecedented program, exactly what I revealed, and do everything I can to help you make a wise decision, whether or not you should make the rather substantial investment of time and money required to "attend", via the tapes. This requires a long letter. I know you�re busy, maybe not blessed with patience. But I am serious when I say that no other letter I have ever sent you has as much potential to dramatically change your life for the better as this one. So I hope you�ll take the time to read it thoroughly. And I must urge you to do so immediately � it includes a very limited HALF-PRICE offer you may not want to miss.
Maybe you read fables as a kid about medieval alchemists, who claimed the power to turn everything from cloth to dirt into gold, to take nominally valuable raw material and -- presto! -- turn it into enormously valuable gold.
The ability to repeatedly and consistently turn paper and ink or blank tapes or similar conveyances of information into "gold" is modern alchemy. The ability to take one to several pages of sales copy in an ad or sales letter selling information and turn it into hundreds of thousands of dollars is modern alchemy. Wealth from thin air.
I seriously question whether there is any other "alchemist" alive on this planet who has demonstrated possessing this power as many times in as many different situations as I have. That�s why even already very accomplished, very successful, very rich info-marketers still seek out my assistance with their projects. And pay gigantic, arguably obscene sums of money for my input.
Should you require evidence of my status as a true, living, breathing alchemist, I have proof of it for your review. Click here to find a sampling of info-marketer clients, by name, descriptions of their businesses, and details of my contributions to their wealth. And, you�ll find some comments from such clients. If you want even more evidence, transcripts of interviews with clients and their comments � pages and pages and pages of �em, relevant to this letter, can be found by clicking here.
If you take time to review this information, I believe you will find an overwhelming preponderance of proof, compelling reasons for you to obtain what I know about this for your use, for the rest of your life.
If I don�t make at least a $1,000.00 a day from my information products, almost all of it arriving through my FAX machine, my Websites, the mail, I�m very, very grumpy. And I do make that � and more � nearly every day, whether I do any work or not.
Last year, my wife, Carla and I took a 7 day Alaska cruise, several other vacations, I took over 70 days off to "fool" around with our racehorses, Carla visited our daughter and new grandson in Washington, D.C. almost every other week for a few months � and the money kept streaming in. The point is � this type of business offers not only the income, but the freedom to live as you please.
On top of all that, the information business I built and sold to Dave Dee is a big money machine of its own. (As is his other info businessed.)
And I have dozens and dozens of clients who�ve "modeled" me, and created millionaire lifestyles of their own as "info-marketers." WHY NOT YOU?
Imagine..... joining me and many of my clients, "students", and Platinum Members in an ideal "business lifestyle".......owning info-products that once birthed, for as little as a few hundred dollars of investment and a week of work, deliver income year after year after year......orders arriving via your FAX machine, the Internet, mail, a phone service, orders being shipped for you, and huge profits flowing into your bank account every day whether you even drop by your office or not, or on a cruise, a beach, in a mountain cabin......having other info-entrepreneurs engaged in joint ventures with you, doing all the "heavy lifting", selling your info-products to their customers, and sending you big checks......
And note, I�m talking about YOUR OWN PROPRIETARY PRODUCTS that you create, own and control � and I promise, even if you can�t write a grocery list or are "all thumbs" at the computer, you CAN quickly develop very valuable info-products of your own.
With my life�s blueprint � and my client�s examples � to follow, you CAN develop your own "perfect business".�. Few or NO employees, NO office overhead, most "work" done FOR you by outside vendors, sales done AUTOMATICALLY, little or no personal contact with customers, multiple streams of income from your products � from your own advertising, mailings, Internet marketing AND from distribution by many others..� every time the FAX beeps, money for you! The day�s mail, money for you!
Why wouldn�t you want to live such a profitable business lifestyle to the greatest extent possible?
So, let me tell you about this "home study package" based on my once-in-a-lifetime, tell-it-ALL seminar you missed, entirely, exclusively and totally devoted to the a-to-z�s of making money with direct marketing and in the information business:
YOU GET ME � REVEALING EVERYTHING I DO
I taught virtually the entire seminar. From 8:30AM right through to 9:30PM the first two days, 8:30AM � 3:30PM the 3rd, as close to non-stop as humanly possible. There were NO guest speakers, only a few quick "panel discussions."
By the way, the longest presentation about info-marketing I�ve ever given at anybody else�s seminar or conference has been two hours. Imagine what I can do with over 30 "classroom" hours!
I WANT YOU TO HAVE THIS
BEFORE I STOP WORKING
*I�m less than 500 days away from real "semi-retirement", as I write this letter � cutting way, way back on speaking, teaching, consulting. Divesting my businesses.
I poured my heart and soul into this specialized seminar, which was offered only to my Inner Circle Members, because the information business has enabled me to create such independence and security, I really wanted my Members intrigued with this kind of business to have exactly the same opportunity. Originally, it was my intent to make the seminar itself AND the highlights-on-tape available only to my own Members, each as only a one-time offer.
But Dave Dee has convinced me to "open the doors" via the CDs to any of his customers who have a strong, serious interest in this particular type of business � his words: "it would be a crime to keep it from them and retire with it locked away in your closet �.. it�s almost like taking some powerful secret people could use to improve their lives with you into the grave."
So I thought it over, and I have decided I want you to have this, too, before I retire.
I am holding nothing back. Nothing. Every iota of experience, successful AND unsuccessful, and knowledge I have acquired in 25+ years of "info-alchemy" will be laid bare before you.
To prepare, I�ve started the arduous (yet stimulating) task of going back through archival files dating back to 1975; literally a room full, floor to ceiling, wall to wall, of ads, sales letters, products, client files, my own project files; investing months of hard work, organizing everything I want to give you, making sure I leave nothing out, no stone unturned. A sampling of the information I gave out at this seminar -- and kept in the edited pages -- is listed on the newsprint piece enclosed, but it does not even come close to doing justice to everything revealed.
No, I will NEVER present this seminar again. People who were there got my entire "bag of tricks", and no one else ever will. The next best thing is this Highlights Package � and it, too, is going to be released ONLY ON A LIMITED BASIS. I have authorized Dave to sell only 500 of them, period. Why the limit? Well, I just prefer the idea that we are sharing secrets.�. at least information known to and used by a select few, and I�m able to afford and indulge all my eccentricities.
If you procrastinate, you may very well have your order refused � and find everything "sold out."
We looked at every single aspect of making money with info-products in minute detail. From market selection to media and list choices to product development to the back-end business and multiple income streams. To every question you can imagine bringing to the table. (With one exception: database management, technical computer stuff.)
Think about "product development" just for example. Heck, anybody can slap together product. But there are dozens and dozens of "little" nuances and tricks I�ve learned -- or invented -- that impact on everything from price and margin to refunds to up-selling. You need a complete strategy for putting out a product that will be "hot", eagerly accepted, have staying power, provide maximum profits.
There are several very smart questions that ought to be asked and answered before putting together any info-product, that rarely are. With what I can tell (and show) you about "product" alone will be worth your investment to acquire these tapes. You might double the profits from a product you were going to do anyway�..you might save a lot of cost or agony.....OR you might get a whole new product idea that�ll turn into hundreds of thousands of dollars.
Or "direct mail" -- is there anybody around who has created as many successful sales letters for as many different info-products, year in, year out, for 25 years? I doubt it. And I will show you and hammer home just THREE "SECRETS" you must incorporate every time you go down this path, that provide iron-clad insurance against failure. While others admit to "batting averages" of one success out of dozens of attempts, I hit base hits virtually every time at bat, and giant home runs about 25% of the time. (That�s why, as a hired-gun copywriter, 80% of all clients who�ve used me once have come back and hired me repeatedly. BUT these three secrets do NOT require masterful copywriting to pay off for you.)
I�m also going to tell you what I�ve learned by carefully studying a number of legendary info-product marketers, some you�ll know, some you may not have heard of (but should have!).......like Dean F. DuVall, Jim Straw, George Haylings, Alan Shawn Feinstein, Joe Karbo, Harvey Brody.
Every square inch of the "frog" will be put under the microscope and examined from every direction, I promise you that. And the "best of all" is in this, my "Complete, A-Z Information Publishing & Advanced Direct Marketing Business System."
Here, let me check off some of the most important "secrets" definitely included in this "Info-Publishing/Direct Marketing Business System":
1. The exact, detailed criteria I and my clients use to ferret out and target ultra-responsive, rabid markets..�which I�ve never presented in entirety before.
2. Insights into "niches" and "subcultures", so you can be a more adept "hunter" of prime target markets � fully supported with actual examples "hidden" from the casual observer.
3. Examples of "guerrilla warrior approaches" to launching or testing new info-businesses with cheapskate budgets � for example: how I launched my first info-products, in tiny target markets, with "free" lists. KNOWING WHAT I HAVE LEARNED OVER 20 YEARS, AT CONSIDERABLE EXPENSE, ABOUT CHOOSING A MARKET, SLICING �N DICING THAT MARKET, DISCOVERING ITS MOST BURNING, PASSIONATE DESIRES AND MATCHING INFO-PRODUCT OFFERS TO THOSE DESIRES IS TRULY A MILLION DOLLARS WORTH OF KNOWLEDGE.
4. Analytical examination of dozens and dozens of different successful info-products..� classics, contemporary, brand new..�what makes them sell so well?�..what "ingredients" to build into your info-product to support the strongest possible sales pitch, to assure customer satisfaction, to provide greatest possible profitability.
5. Most commonly made, costliest info-product development mistakes to avoid.
6. How to make product development easier, faster, cheaper.
7. What you need to know about both sides of "Licensing." HOW TO CREATE OR FIND AND SECURE "RIGHTS" TO THE INFO-PRODUCTS(S) THAT WILL MAKE YOU RICH.
8. Insider, pro strategies for finding, obtaining, testing and using mailing lists.
9. How to buy media like an experienced pro � and not be taken advantage of.
10. Media choices offering low-cost/high-yield: Broadcast FAX, postcards, oversize postcards, package inserts, ride-alongs.
11. How to exploit many different "distribution opportunities" for your info-products requiring NO AD OR MARKETING DOLLARS OF YOUR OWN, and tapping into others� carefully guarded customers.
12. An exhaustive, in-depth look at Joint Ventures, arguably the highest-profit way to multiply your wealth based on a "solid" info-product. EXACTLY HOW TO PUT TOGETHER A MULTI-FACETED MARKETING MACHINE THAT WILL SERVE YOU WELL DAY IN, DAY OUT, POTENTIALLY FOR YEARS AND YEARS TO COME.
13. Hundreds of "little tricks" that pay off big � like the phone number "gimmick" that boosts response to almost any ad by 30% to 40%. Like: what to add to an order form to boost net profits by 25% or more.
14. How to take a once effective but dying ad and give it new life, with one simple change.
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