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Bulls, Bears, Boom, and Bust: A Historical Encyclopedia of American Business Concepts
Bulls, Bears, Boom, and Bust: A Historical Encyclopedia of American Business Concepts
Date: 21 April 2011, 01:33

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This fascinating book offers a new spin on business-history encyclopedias. Instead of the usual A-Z scheme, entries are arranged in five chronological groupings, beginning in 1607 and continuing through the present. More than 200 entries define and discuss economic theories, government policies, industrial organization structures, marketing and merchandising strategies, financing, inventions and innovations, companies, and individuals. An additional 160 entries are biographical, covering inventors, entrepreneurs, and business innovators as well as influential politicians and business leaders.

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