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30 Days to Better Business Writing
30 Days to Better Business Writing
Date: 22 April 2011, 09:24

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This book builds on what you already know with some techniques used by professional writers and some guided practice. This is not a book of grammar. If you want to improve your writing, this book is for you.
The ability to communicate effectively is a competitive advantage. Yet, in business, good writing is surprisingly rare. We experience bad writing every day: Power corrupts, but PowerPoint corrupts
• absolutely.
• Jargon, waffle, hype, verbiage and conventionality get in the way of real meaning.
• Emails don’t get to the point or make it too brusquely.
• Websites waffle and waste your bandwidth and readers’ time.
In short, business suffers from bad writing. Consequently, deals fail, careers stumble and money is wasted.

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