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Sport as a Business: International, Professional and Commercial Aspects
Sport as a Business: International, Professional and Commercial Aspects
Date: 18 June 2011, 02:18

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Product Description:
Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation.

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