Zag: The Number One Strategy of High-Performance Brands - ISBN:0321426770

Zag: The Number One Strategy of High-Performance Brands

Date: 15 April 2011, 15:20

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When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers

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