Winning Results with Google AdWords - ISBN:0071496564

Winning Results with Google AdWords

Date: 30 April 2011, 10:17

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Run a Profitable Google AdWords Campaign
Reach millions of targeted new customers at the precise moment theyAnd#39;re looking for the products and services youAnd#39;re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. YouAnd#39;ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
* Create strategic groups of ads and keywords
* Understand GoogleAnd#39;s Quality Score ad ranking system and quality-based bidding
* Use the keyword tool to your advantage
* Develop a successful bidding strategy
* Write, test, and refine winning ads
* Filter out inappropriate prospects
* Expand proven ad campaigns
* Measure success using Google Analytics and other methods
* Increase conversion rates
From the Back Cover
Andquot;Andrew Goodman is the worldAnd#39;s leading authority on Google Adwords. ...This book had better be on your desk, not on your shelf, if you expect to win with Google.Andquot; --Fredrick Marckini, Founder, iProspect; Chief Global Search Officer, Isobar
Andquot;When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?Andquot; --Sean Neville, CEO, Simply Audiobooks

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