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When Search Meets Web Usability
When Search Meets Web Usability
Date: 28 March 2011, 07:26

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When Search Meets Web Usability By Shari Thurow, Nick Musica
Publisher: New Riders Press 2009 | 208 Pages | ISBN: 0321605896 | PDF | 5 MB

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve
the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
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