Visual Methodologies: An Introduction to the Interpretation of Visual Materials - ISBN:0761966641

Visual Methodologies: An Introduction to the Interpretation of Visual Materials

Date: 23 May 2011, 18:02

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Product Description:
Visual Methodologies is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them.
The text begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Following chapters then go on to investigate in detail - through an integrated theoretical and applied discussion - different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include:
· Compositional interpretation
· Content analysis
· Semiology
· Psychoanalysis
· Discourse analysis
· Audience analysis
An integrated primer on studying visual culture - illustrated throughout, with key terms cross-referenced and defined - Visual Methodologies will be the first reference for any undergraduate in the social sciences beginning research.

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