Value Sweep: Mapping Growth Opportunities Across Assets - ISBN:1578514584

Value Sweep: Mapping Growth Opportunities Across Assets

Date: 21 April 2011, 04:17

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The stock market routinely values corporate growth opportunities. But inside companies, managers struggle to quantify the value of growth initiatives and to align internal valuations with those in the financial markets. Value Sweep is the first book to lay out a simple and transparent valuation method that works for the varied growth opportunities facing the modern corporation.
Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets-from mature businesses to those being reshaped by intellectual property and e-commerce.
Rigorous, yet easy to use, this innovative approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects.
Value Sweep tackles the hard valuation issues and shows:
· When to use traditional valuation methods, such as Discounted Cash Flow, and when to use more innovative methods such as decision analysis or real options
· How to quickly value growth opportunities and compare the result to sensible valuation benchmarks
· Why venture capital valuations are so sensitive to fluctuations in the stock market
· Why it is difficult to value intellectual property and how to use approximate valuation results in negotiations
· Why the simplest valuation methods work best for investments in information technology
· How to roll up project-level valuations into a corporate growth engine
Providing investors, analysts, and managers with a much-needed single frame of reference for valuing Fortune 500 firms and newer Nasdaq arrivals alike, this insightful book skillfully integrates the once-elusive process of valuation into everyday business life.
From the Back Cover
"Martha Amram has done the hard work of making it easy for nonspecialists to understand and use powerful modern techniques for valuing growth opportunities. This book should be read and used by anyone concerned with making sound investment decisions in complex situations."
-Richard Schmalensee, John C Head III Dean, MIT Sloan School of Management
"Value Sweep will benefit both individual decision makers and collaborative teams as they struggle to identify high-potential growth opportunities, set priorities, and allocate resources effectively. Like a breath of fresh business air, Amram's emphasis on practical results-oriented applications shows a real appreciation of the challenges of corporate planning and decision making."

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