The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media - ISBN:0739140035

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

Date: 15 April 2011, 04:39

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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

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