Sign In | Not yet a member? | Submit your article
 
Home   Technical   Study   Novel   Nonfiction   Health   Tutorial   Entertainment   Business   Magazine   Arts & Design   Audiobooks & Video Training   Cultures & Languages   Family & Home   Law & Politics   Lyrics & Music   Software Related   eBook Torrents   Uncategorized  
Letters: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The Relationship Marketer: Rethinking Strategic Relationship Marketing
The Relationship Marketer: Rethinking Strategic Relationship Marketing
Date: 24 April 2011, 00:35

Free Download Now     Free register and download UseNet downloader, then you can FREE Download from UseNet.

    Download without Limit " The Relationship Marketer: Rethinking Strategic Relationship Marketing " from UseNet for FREE!
In "The Relationship Marketer", Soren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.
"The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.

DISCLAIMER:

This site does not store The Relationship Marketer: Rethinking Strategic Relationship Marketing on its server. We only index and link to The Relationship Marketer: Rethinking Strategic Relationship Marketing provided by other sites. Please contact the content providers to delete The Relationship Marketer: Rethinking Strategic Relationship Marketing if any and email us, we'll remove relevant links or contents immediately.



Comments

Comments (0) All

Verify: Verify

    Sign In   Not yet a member?


Popular searches