The Referral Engine: Teaching Your Business to Market Itself - John Jantsch - ISBN:1591843111

The Referral Engine: Teaching Your Business to Market Itself - John Jantsch

Date: 24 November 2010, 15:28

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"Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine, John puts you in the driver's seat and shows you the steps to achieving marketing success without a huge budget. Go no further. Buy this now."
-Chris Brogan, coauthor of Trust Agents
"I don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day."
-Seth Godin, author of Linchpin
"Who knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business."
-Guy Kawasaki, cofounder of Alltop
"If you love to cold call and dig spending money on advertising, then The Referral Engine is not for you. But if you want to learn how to get people talking up your business and driving new customers your way, then John has the answers. And he delivers them in an engaging style with tons of real-world examples."
-David Meerman Scott, bestselling author of The New Rules of Marketing & PR
"For Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about."
-Tony Hsieh, CEO, Zappos.com
"John Jantsch, already one of the nation's acknowledged leading authorities on referral generation, has taken his game to an entirely new level. The Referral Engine is a must read for anyone and everyone whose business could benefit from a steady, increasing stream of A-list, high-quality referrals. And I cannot think of a single business that doesn't qualify for that."
-Bob Burg, coauthor of The Go-Giver and Go-Givers Sell More
"This is a great book. It will reenergize your entire approach to marketing in today's world."
-Marcy Shinder, vice president, American Express OPEN

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