The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience | Date: 28 April 2011, 06:09
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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
By Carmine Gallo
* Publisher: McGraw-Hill
* Number Of Pages: 256
* Publication Date: 2009-09-11
* ISBN-10 / ASIN: 0071636080
* ISBN-13 / EAN: 9780071636087
Product Description:
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group
“Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
Summary: Job's presentations never fail to thrill me
Rating: 5
I have been associated with Apple for eight years and have attended many of Steve Job's presentations. This man is a masterful presenter who knows how to lead his audience from dissatisfaction or satisfaction to genuine excitement. The analysis provided by the author captures the essence and specifics of Job's speaking brilliance.
Summary: Insane about making you care
Rating: 5
Too bad I bought the Kindle version. I love writing in margins and highlighting in yellow.
I'm not just reading this book; I'm devouring it. I'm condensing it to use in my work, especially my writing, but also in my presentations. In fact, I'm going to use this stuff in debates at the conference table during a meeting and blow away the people who torment me. They're doomed to humiliation. Toast, I tell you.
The content:
Create stories. Intro the villain. Talk in threes.
Send in the hero to solve the problem and banish the villain. Above all, always remember (and don't ever forget) people don't care about you, your product, your needs . . . as much as they care about themselves. So don't bore them about you, your mission, your data.
So. Give people personal reasons to read your writing, to listen to your presentation, to buy your product. Let them know why they should care. Make them fear to be left out of your influence. Remember, it's all about them.
All this, and I'm only a third way through the book. Forget about Steven Jobs and computers and PowerPoint. This book transcends all those things to get to the elegant simplicity in how to reach out and recruit people to your side. Already, I've hit upon the secret to why writing works, why it sells and why no writing book I know of has ever attacked the problem from Carmine Gallo's POV. So I'm writing about it (elsewhere). It's not about the writer, not about the written or spoken product, even. It's about the reader, the listener, the customer, the you you should care about recruiting.
More than care, I love, love, love the useful insights of this book. I got a book of my own out of this book that's so powerful because it takes its own advice.
Oh, and I almost forgot. Be passionate.
PS: I'm not Carmine's uncle or anything. I don't know him, can't vouch for him (to borrow a line from Fargo). Not a shill here, just a guy who hasn't run across a book this useful in a long time.
Summary: The Presentation Secrets of Steve Jobs
Rating: 5
This is the best marketing book I've read in a long time. It saved my audience from yet another boring PowerPoint presentation. This is a must read if you ever present anything! Kudos to Gallo for a job well done.
Summary: Breaking From the Status Quo
Rating: 5
"Some of the most successful business ideas have been sketched on the back of a napkin." With that piece of advice, the author, Carmine Gallo compiles a wonderful guide for anyone preparing for a big presentation in front of a possibly hostile & cynical audience.
Gallo has chosen Steve Jobs for the blueprint for success; not a bad choice. Jobs has an incredibly successful track record for engaging his audience in whatever he's trying to sell, in a way that is powerful, persuasive & charismatic. Carmine notes that the key to Jobs' success is his ability to "be a hero" for the audience. His strategy delivers a better way of doing something, by breaking from the status-quo; by inspiring his audience to embrace innovation. It's no wonder the guy's a billionaire. He knows how to deliver the goods.
For anyone who has endured a barrage of boring business presentations over the years & doesn't want to fall into that abyss, this engaging, pragmatic and very effective guide could be your ticket to greater success in corporate America.
Summary: Helpful Points -
Rating: 4
"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker
"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.
1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.
2)Identify why you're excited about this company/product/feature, etc.
3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.
4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'
5)Invite partners and customers to participate.
6)Include video clips if helpful, but limit to three minutes or less.
7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.
8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.
9)Simplify your presentation (and products).
10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."
11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.
12)Practice, practice, practice - and ask for feedback.
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