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The One-Page Proposal
The One-Page Proposal

The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page by Patrick G. Riley
Harper Paperbacks | 2002 | ISBN: 0060988606 | 112 pages | PDF | 12 MB
Brevity is the soul of wit.
And when it comes to business, it's the secret of success.
Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal, he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career.
Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to:
* Use active, positive wording
* Compress data without losing important content
* Tactfully ask what you want
* Prioritize information, including only what's necessary
* Get the tone and voice right
* Tailor the product to your target reader
From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list.