The Nature of Design: Ecology, Culture, and Human Intention - ISBN:0195173686

The Nature of Design: Ecology, Culture, and Human Intention

Date: 15 April 2011, 16:57

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One needn't read the blurb to know that DO is a professor. The writing style, the subject chosen and the way it has been treated, the examples given... all point towards a very advanced mind! The power of this book lies in the relentless power of the ideology and the prose to raise questions in the mind of the reader, and forcing the reader to reconsider some of his/her own beliefs and viewpoints.
The professor makes this journey even more enjoyable through his deliciously witty sarcasms and digs at the capitalistic society of today and its spin-doctors of advertising. Through numerous examples and penetrating questions, the writer clearly supports his point of view that humanity today is rushing headlong into the future, with a blind reliance on science and technology/forms of government/economic theories... and this faith he claims, seems to mirror an almost religious fervor. The writer clearly illustrates how humanity is increasingly trading its unknown future for short term gains of a few in positions of power to exploit those gains.
The book deals with the subject of designing the future with Nature in mind, and speaks of the nature of design. Quite a heavy book in terms of the ideas, though the writing is wonderfully simple and straightforward. But aren't the clearest minds with the most elegant and terse prose, the hardest to comprehend? Simply a brilliant book that is a must read, and replete with a wonderfully diverse reference list at the end.

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