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The Mind of the Market: Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics
The Mind of the Market: Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics
Date: 14 April 2011, 07:39

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How did we evolve from ancient hunter-gatherers to modern consumer-traders? Why are people so emotional and irrational when it comes to money and business decisions?
Best-selling author Michael Shermer believes that evolution and evolutionary psychology provides an answer to both of these questions through the new science of evolutionary economics. Drawing on research from neuroeconomics, Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

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