Sign In | Not yet a member? | Submit your article
 
Home   Technical   Study   Novel   Nonfiction   Health   Tutorial   Entertainment   Business   Magazine   Arts & Design   Audiobooks & Video Training   Cultures & Languages   Family & Home   Law & Politics   Lyrics & Music   Software Related   eBook Torrents   Uncategorized  

The Marketing Director's Role in Business Planning and Corporate Governance
The Marketing Director's Role in Business Planning and Corporate Governance
Date: 23 May 2011, 08:42

Free Download Now     Free register and download UseNet downloader, then you can FREE Download from UseNet.

    Download without Limit " The Marketing Director's Role in Business Planning and Corporate Governance " from UseNet for FREE!
Product Description: Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.
Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs. 

DISCLAIMER:

This site does not store The Marketing Director's Role in Business Planning and Corporate Governance on its server. We only index and link to The Marketing Director's Role in Business Planning and Corporate Governance provided by other sites. Please contact the content providers to delete The Marketing Director's Role in Business Planning and Corporate Governance if any and email us, we'll remove relevant links or contents immediately.



Comments

Comments (0) All

Verify: Verify

    Sign In   Not yet a member?


Popular searches