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The Language of Advertising: Written Texts
The Language of Advertising: Written Texts
Date: 22 May 2011, 21:00

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Product Description: The Language of Advertising:
* looks at the relationship between advertising and culture
* focuses on the interrelation of language, image, typeface
* draws on literary and linguistic theory for analysis of texts
* explores specific advertising strategies such as hooklines, puns, connotations
* examines a wide range of adverts from British Airways to Castlemaine XXXX

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