The Innovator's Solution: Creating and Sustaining Successful Growth | Date: 13 April 2011, 08:35
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From Publishers Weekly
Christensen (The Innovator's Dilemma) analyzes the strategies that allow corporations to successfully grow new businesses and outpace the other players in the marketplace. Christensen's earlier book examined how focusing on profits can destroy even well-run corporations, while this book focuses on companies expanding by being "disruptors" who are able to outpace their entrenched competition. The authors (Christensen is a professor at Harvard Business School and Raynor, a director at Deloitte Research) examine the nine business decisions integral to growth, including product development, organizational structure, financing and key customer base. They cite such companies as IBM, AT&T, Sony, Microsoft and others to illustrate their points. Generally, the writing is clear and specific. For example, in discussing whether a company has the resources necessary for growth, the authors say, "In order to be confident that managers have developed the skills required to succeed at a new assignment, one should examine the sorts of problems they have wrestled with in the past. It is not as important that managers have succeeded with the problem as it is for them to have wrestled with it and developed the skills and intuition for how to meet the challenge successfully the next time around"; they then provide a real-life example of a software company. Similar important strategies give readers insights that they can use in their own workplaces. People looking for quick fixes may find the charts, diagrams and extensive footnotes daunting, but readers familiar with more technical business management tomes will find this one both stimulating and beneficial.
Copyright 2003 Reed Business Information, Inc.
Review
"...[a] thoughtful book..." -- Fortune, November 10, 2003
"...nothing less than a handbook for managers who would rather disrupt than be disrupted." -- Financial Times, October 3, 2003
"...valuable tool for every aspiring upstart--whether you're inside a billion-dollar company or have a billion-dollar glimer in your eye." -- Fast Company, September 2003
"It is a blueprint to guide managers in each step of identifying and launching disruptive technology or service." -- Denver Business Journal, Decemeber 8, 2003
"The Innovator's Solution makes a credible case that established companies can defy the odds after all." -- Business Weekly, October 6, 2003
"…an absorbing new book…" "…a graceful tour of contemporary management thought." -- New York Times, October 19, 2003
Product Description
The Growth Paradox
At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails, say Clayton M. Christensen and Michael E. Raynor, because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day.
In his worldwide bestseller The Innovator’s Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator’s Solution shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them.
Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed. The Innovator’s Solution addresses a wide range of issues, including:
• How can we tell if an idea has disruptive potential?
• Which competitive situations favor incumbents, and which favor entrants?
• Which customer segments are primed to embrace a new offering?
• Which activities should we outsource, and which should we keep in-house?
• How should we structure and fund a new venture?
• How do we choose the right managers to lead it?
• How can we position ourselves where profits will be made in the future?
Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how to create a disruptive growth engine that fuels ongoing success.
About the Author
Clayton M. Christensen, D.B.A., is the Robert and Jane Cizik Professor of Business Administration, with a joint appointment in Technology and Operations Management and General Management, at the Harvard Business School.
Michael E. Raynor, D.B.A., is a Director at Deloitte Research, the thought leadership arm of Deloitte.
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