The Handbook of Global User Research | Date: 28 April 2011, 06:40
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The Handbook of Global User Research
By Robert Schumacher
* Publisher: Morgan Kaufmann
* Number Of Pages: 336
* Publication Date: 2009-10-29
* ISBN-10 / ASIN: 0123748526
* ISBN-13 / EAN: 9780123748522
Product Description
Review
"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters. Robert Schumacher's Handbook of Global User Research is like a GPS system for navigating the complexities of that diversity. It is packed with an incredible amount of practical advice, useful tips, and warnings about potential disasters." - Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft
"Collectively, the authors bring decades and decades of hands-on experience to this book---and it shows. The Handbook of Global User Research offers a wealth of practical tips and advice you can readily rely on in your daily work. But it's not just a list of do's and don'ts: this book provides in-depth discussions and history of each topic covered. Anyone doing user research across borders should have a copy of HGUR on their shelf." - James Kalbach, User Experience Consultant, LexisNexis, author of Designing Web Navigation.
Product Description
Usability research is a global phenomenon. The world might be growing smaller, but that hasn?t prepared usability practitioners for working globally. Aspects of the testing process differ from culture to culture. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait.
Researchers have to know how to deal with differences in:
* Language
* Culture
* Design sense
* Testing philosophies
* Skill sets
These can be formidable issues. What often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.
Practitioners lack sufficient knowledge and preparation to conduct quality global research. And, with time and resources at stake, they are hungry for it.
Thus, the purpose of this book is to share practical, no-nonsense information from a number of knowledgeable sources from around the globe, each with a broad range of experiences from the field.
*Presents the definitive collection of hard won lessons from user experience research professionals around the world
*Includes real-world examples of challenges involved with global user experience research and provides approaches to these issues
*Contains problems, solutions, anecdotes, case studies and outcomes from actual practice that illustrate actionable tactics for the practitioner
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