The Concise Adair on Creativity and Innovation - ISBN:1854182730

The Concise Adair on Creativity and Innovation

Date: 30 April 2011, 06:44

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New ideas are essential for industry, they are the lifeblood of successful organisations. Creative and innovative thinking, the means by which ideas are born and nurtured, are not products of clearly defined steps, they can be encouraged in various ways.
We all have new ideas but really good, creative new ideas vary in quality and frequency. A good idea can be classed as one that a critical mass of people consider to be both useful and original. Those people who have a high rate of excellent ideas are the true creative thinkers. Most creative thinkers can be placed on a scale relative to their quality and quantity of ideas.

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