The Complete Book of Perfect Phrases for High-Performing Sales Professionals (Perfect Phrases Series) - ISBN:0071636099

The Complete Book of Perfect Phrases for High-Performing Sales Professionals (Perfect Phrases Series)

Date: 16 June 2011, 00:22

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Product Description:
The Right Phrase for Every Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:
Lead Generation
* Turn cold calls into profitable relationships
* Expand your customer base
* Write engaging letters and e-mails
Sales Calls
* Get access to decision makers
* Present your product in compelling language
* Resist objections and stalling tactics
Customer Service
* Develop a rapport with every client
* Handle the most difficult of customers
* Close every conversation on a positive note

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