From the 1990s onwards, globalisation became the key concept, both in academic debate and in mainstream political discourse. In the Western world, it came to be closely associated with the Third- Way political project, which proposed a radical centre ground that transcended statist socialism (in its Stalinist and social-democratic forms) and neo-liberal market fundamentalism. Globalisation was a term commonly used by Bill Clinton and Tony Blair in particular, and, in Britain at least, academic debate and political project embraced, through the work of Anthony Giddens. In the advanced capitalist countries, the idea of a new economy was championed, in which the old boombust cycles of industrial capitalism were replaced by ongoing economic growth boosted by the information-led, ‘new economy’. At the same time, it was claimed that the developing world could get in on the act too, through the adoption of liberal policies that would attract investment, boost trade, and promote long-term growth.